About Us

Our Story

Our present and our vision for the long-term, rests firmly on the belief that all business engagements and relationships at the root of it are basic human connections that respond to basic human values.

Basic human values of trust, confidentiality and integrity remains as relevant today as ever before. When you bring them together and deliver unique perspectives to solve for acute business challenges at your customer end, you create magic!

Our CRM journey began 15 years back when we delivered a CRM to the capital markets sales & trading space, catering to their unique workflow and customer execution challenges with a strong focus to build profitable customer relationships for our clients. We are taking our huge learning to build a truly SAAS and scalable CRM that caters to a wider audience, holding onto our core beliefs around customer-centricity as well as integrity of purpose.

Data-Driven Decision-Making is here to stay!

We realize the power of data and intelligence on the back of it. We also realize that data today is ubiquitous and therefore challenge is around relevance and ability to drive intelligent decision-making leveraging such data. First things first, systems must be open to consume and disseminate data to other systems in ways that have never been contemplated before. We believe Web 3.0 opens possibilities like never before when it comes to collaboration, openness, and user-centricity. We will continue to work tirelessly in this space to deliver increasing value to our customers.

Delivering a rich UI/UX Experience seen critical to long-run engagement

We have delved deep into understanding software user experiences and have tirelessly iterated to get things right! Even then, we are fully aware that what seems right today, will evolve to something entirely different tomorrow.

It is this openness and innate desire to always push the boundaries of our own expertise and knowledge, while paying careful attention to our customer voices, that puts us in a formidable position to serve our customers.

We view our customer relationships as true partnerships

Our customers mean the world to us; not matter how big or small. Each one of our customers are unique and we have at times engaged with them to provide all the help and assistance they have requested to get the most out of our applications. We bring the same philosophy and mindset to our SAAS engagement, as we look to build partnership, as opposed to a mere client-vendor type relationship.

We bring our value system and mindset to build true partnerships with our customers, every step of the way, to meet their needs today as well as stay connected to meet their needs tomorrow.

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Thought Leadership